Jan
27
Models Models Models – IMG Show Package A/W 2012
Just as young boys have baseball cards, the fashion world has modeling cards. Before every major season of fashion shows (in September and February), modeling agencies send out “show packages” with models under contract. Show packages can sometimes bore, and rightfully so: agencies want to clearly communicate who a model is and what she may be able to offer a certain designer, hence the stats on usual model cards and the rather straightforward (but pretty) photography and wardrobe.
But here, IMG had a little fun with their A/W show package, with models like Jessica Stam, Frida Gustavsson and Bianca Balti getting cropped, cut and placed amidst kitschy art-inspired collages that somehow work.
more images here
