Dope Ambition

Just as young boys have baseball cards, the fashion world has modeling cards. Before every major season of fashion shows (in September and February), modeling agencies send out “show packages” with models under contract. Show packages can sometimes bore, and rightfully so: agencies want to clearly communicate who a model is and what she may be able to offer a certain designer, hence the stats on usual model cards and the rather straightforward (but pretty) photography and wardrobe.

But here, IMG had a little fun with their A/W show package, with models like Jessica Stam, Frida Gustavsson and Bianca Balti getting cropped, cut and placed amidst kitschy art-inspired collages that somehow work.

more images here 

Frida Gustavsson’s wide-eyed, childish innocence works in her favor for this editorial for H&M’s winter lookbook, shot by Andreas Sjödin.

I especially love the exaggerated, over-sized houndstooth coat and the satin blazer paired with boyfriend denim. H&M has thus far proven to be the master of affordable yet chic basics, and no offense to Alber Elbaz, but it’s about time I see something new from H&M besides their Lanvin collaboration.

images via noirfacade

Frida Gustavsson lends her wide-eyed innocence to this start-struck editorial for Vogue UK December 2010.

Shot by Lachlan Bailey

images via fashiongonerogue

Talented models can mold themselves into any image the stylist/makeup artist/photographer is aiming for. Boasting a variety of different looks, from natural to dramatic to disco to glamorous, this editorial makes use of the McQueen 12-inch boots, which seems to be a trend at the moment.

Which photo/look is your favorite?

images via touchpuppet