Fashion News: Marni for H&M Collection, Spring 2012
It seems the collaboration collections, between high fashion designers/labels and stores like H&M and Target’s GO! International, is not slowing down, but rather picking up the pace with every passing season. After extremely lucrative and well-marketed collections with Versace for H&M and Missoni for Target, it seems high fashion has abandoned its suspicions about “democratizing” fashion with affordable collections for the masses, and is charging full speed towards making this semi-phenomenon a normal occurrence.
Italian fashion house Marni just announced its upcoming collaboration with H&M, to hit stores March 8, 2012. Consuelo Castiglioni has perfected the thrown-together, polished look in her collections that seamlessly blend bold colors clashing against offbeat pastels and playful patterns;the look comes off as Mary Kate Olsen with a dose of Calvin Klein.
Now, everyone will be able to shop Marni, and though her clothing has less outward sex appeal than Versace’s short hems and low necklines, I don’t doubt American women will run in packs to the opening because, well: it seems that has become the norm for these past few diffusion lines.
Thoughts? Will you shop the collection? The silver, chunky-heeled pumps look divine.
via// forbes








































