Now Coveting – SGC N-Y-C’s Editorial with Sarah McSweeney
My friend Jason over at SGC N-Y-C might know a little something about the subdued coined NYC cool; the ingredients include a little bit of careless personal style, a hefty amount of rock-n-roll, and large doses of the notorious downtown bohemian I-don’t-give-a-fuck attitude. Mixed together, this is the SGC N-Y-C clothing and lifestyle brand concoction. And for the editorial, girl-about-town Sarah McSweeney was thrown into the mix, which is when the clothing quickly transformed into the laid-back go-to accoutrement collection for the summer/fall.
Think wardrobe staples like denim button-up dresses, black cotton skirts with bunching details and oversized tanks with













Love when clothes just work and are not fussy.