Zoe Kravits for T by Alexander Wang Campaign

One of my favorite celebrity spawns, Zoe Kravitz is the perfect combination of downtown hipster, quirky beauty and undetectable cool, which makes her the perfect face of Alexander’s breakoff line, T by Alexander Wang. The collection is a hipster’s dream, but also works for those of you who find beauty in minimalism and contemporary wear; the less expensive line utilizes everyone’s favorite piece by Wang, as the title suggests: his T shirts. However, the collection branches beyond the eponymous T for which Wang has become famous, and also include baggy trouser-like pants, dresses, tops and even a few jackets.

Zoe Kravitz appears a vamped-up version of her usual hippie-child self in the ad campaign for this season. And apparently, the ads can already be seen plastered all over lower Manhattan; where better to cater to the hipster who undoubtedly already has a few of Wang’s Ts?